is a subset of
(Search Engine Marketing) which comes under internet or online marketing
. As an
considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales.
is not necessarily an appropriate strategy for every website, and other
strategies can be much more effective, depending on the site operator's goals. A successful
Internet marketing campaign
may drive organic traffic to web pages, but it also may involve the use of paid
on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.
(Social Media Optimization) is one of the internet marketing methods to drive traffic on your website. SMO activities include creating accounts in social networking sites like face book, twitter, orkut etc (to create a buzz about your product), making contacts with people, updating profiles, sharing information etc amongst your contacts. Blogging is one of the tools widely used for SMO. A blog is a random write up about any topic to inform or educate others or to create awareness. The importance of blog marketing as an SMO tool keeps increasing day by day.