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 Home > Our Services > Mobile Advertising
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is a form of via mobile (wireless) phones or other mobile devices. Mobile media is evolving rapidly. and media industry is increasingly taking account of a bigger and fast-growing mobile market. Advertisers run a variety of advertising campaigns. Beyond the branding opportunity of banner ad messaging, marketers also employ a variety of response mechanisms, built into the ad displaying mechanism.
The effectiveness of a mobile ad campaign is measured in a variety of ways. The main measurements are impressions (views) and click-through rates. Additional measurements include conversion rates, such as, click-to-call rates and other degrees of interactive measurements.
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Mobile Advertising - Some ways!!
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SMS – Push, Pull, Shortcode, Keywords:
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Pull SMS:
Request 1 & 2:
Send CDC(keyword) to 5XXYY (Short code)
Content 3 & 4:
e.g: "Thanks for Showing interest We'll shortly contact You"
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Push SMS:
Content – 160 character Promotional message is pushed to subscriber’s Mobile Targeting Feasibility: Age, State, City,
Gender, Income Group, Pin Code, Operator wise; GPRS users only.
WAP link can also be pushed.
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Wireless Application Protocol(WAP):
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WAP (Wireless Application Protocol) is a specification for a set of communication protocols to standardize the way that wireless devices, such as cellular telephones and radio transceivers, can be used for Internet access, including e-mail, the World Wide Web, newsgroups, and instant messaging.A protocol developed to allow efficient transmission of optimized Internet content to wireless phones.
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WAP Campaign Operations
Site Tagging – The process of a wireless web publisher inserting ad tags provided by a
mobile campaign management platform into their content so that ads can be delivered.
Dynamic Ad Delivery – The process of a mobile ad being delivered through a
campaign management platform to a publisher’s mobile phone content based upon predetermined targeting criteria.
Placement – The area where an ad is located within a publisher’s mobile content.
Targeting – Various criteria to make the delivery of a mobile ad more precise
(geographical, day parting, household income etc.)
Tracking – The ability to assess (typically in real time) the performance of a mobile
campaign.
Optimization – The process of modifying a campaign so it will perform more favorably
for the advertiser.
Reporting – The results of a campaign broken down by various criteria (impressions
delivered, click-through rate etc.)
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Voice Portal:
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A voice portal (sometimes called a vortal) is a Web portal that can be accessed entirely by voice. Ideally, any type of information, service, or transaction found on the Internet could be accessed through a voice portal.
A mobile user with a cellular telephone might dial in to a voice portal Web site and request information using voice or Touchtone keys and receive the requested information from a special voice-producing program at the Web site.
Voice portal interaction may involve audible speech, speech recognition or a telephone keypad interface. Depending on the user's needs, voice portals automate call routing to access information from a variety of sources (flat file, multidimensional databases and web page content, for example) or to live agents.
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Gaming:
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Also known as advergaming, these mobile games are visually and thematically linked to the brand or product. The central theme of the mobile game is built around the brand or product. Gaming is typically used by a brand owner or advertiser as a tactical strategy to create buzz about the brand. The main objective of such type of interactive mobile ads is to connect the brand through customized games or existing games.
As a Brand owner/
advertiser you can either develop your own mobile game and insert your Brand name or sponsor the particular mobile game.
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Bluetooth:
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Bluetooth is an open wireless protocol for exchanging data over short distances from fixed and mobile devices, creating personal area networks.
Bluetooth Marketing reduces the costs and increases the return on investment compared to your usual advertising techniques.
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Bluetooth based Proximity Marketing allows a customer within 100 meters of a Bluetooth gateway to switch on his Bluetooth and send/receive files such as ringtones, photos, videos and applications. This makes it an ideal medium to broadcast content such as games, songs or videos created around the brand.
Given that this technology can track the number of downloads by users, this facilitates a pay per download model of advertising, sufficient to excite any marketer to invest in this form of marketing.
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Contest Hosting:
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Contest hosting advertising option allows a brand to host a particular contest, product info or dealer or service center location. Contest hosting messages come in an interactive mode for users.
As an advertiser/ brand owner you can set up your own contest hosting ad campaign and thereby promote your brand in the contest.
For example- Enter<ABC> Contest and get offer/ discount from XYZ Brand.
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Subscription Based Alerts:
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Subscription Based Alert ads come as embedded messages with news alerts/jokes/cricket scores etc. In such kind of mobile ads, a particular customer is asked to subscribe to a specific subject from a given list of options. The advertiser later provides the customer regular updates which are related to his or her subscription.
For example- Hourly updates about cricket scores during cricket matches in which the name of a brand is embedded at the bottom of the message.
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Download - Ring Tones / Wallpapers:
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Advertorial Ring Back Tone(Brand Jingle)
Through ARBT service, callers can listen to a brand jingle/ catch line whenever they dial the recipient’s mobile number. Audio branding is very powerful in mobile advertising and ARBT service is an effective tool of audio branding.
As an advertiser you can either provide some offer to the permit-holder to promote your brand or pay your brand for the particular ARBT service.
Make every caller listen to the your Brand Jingle/ Catch line.
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Sponsorship Of Zones:
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Through sponsorship of zones a brand can have its own space in a particular zone of a mobile phone or cellular device.
As an advertiser or brand owner, you can display your brand message in between loading time at the ad defined space.
For instance while loading WAP page, your brand message can come in between like- Free Wallpapers from ABC (or any brand name)
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Brand Zone / Customer Care Zone:
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Brand Zone is a mobile zone normally on CDMA phones. Using this zone, a company can
advertise its products, give details about the services it offers, run promotional campaigns and generate leads.
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Brand Zone allows companies to communicate information about:
- Products / Services (FAQs, Features, comparisons etc) ;
- Customer Care Information and call center numbers,with the facility to dial directly from the application ;
- Price Lists and discount offers etc.
Companies can also use this medium smartly for marketing campaigns like conducting a consumer
survey where the customer response, feedback, preference etc can be captured and stored in a database, for use by
the enterprise as part of future branding and market research activities.
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'Brand Zone' also enables companies to launch various loyalty programmes for their brands and to increase brand awareness through a host of features, like:
- Clippings of advertisements
- Branded Wallpapers and images.
- Ring Tones
- Splash pages displaying brand Logo.
- Polls (enabling direct feedback from the user)
- Contests (with questions related to the brand)
- Tickers on the Top of the screen displayed continuously through the use of the application
- Special screens to display brand messages.
The best part is, Brand Zone can segment advertising on various services as per target audience.
Brand Zone also incorporates richness of content (text, graphics, audio and video) for better user experience and
subscribers can view the content anytime on need basis. It is user friendly and non-intrusive providing a high
level of customer interactivity.
Brand Zone helps create leads for companies. Further, enterprises can also display a list of
their office locations and add contact numbers, which can be directly called while using the application. Moreover,
a list of the products, processes and services can be displayed in the customer care section of Brand Zone.
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