Mobile Advertising - Some ways!!

Pull SMS:
Request 1 & 2:
Send CDC(keyword) to 5XXYY (Short code)

Content 3 & 4:
e.g: "Thanks for Showing interest We'll shortly contact You"

Push SMS:
Content – 160 character Promotional message is pushed to subscriber’s Mobile Targeting Feasibility: Age, State, City, Gender, Income Group, Pin Code, Operator wise; GPRS users only.

WAP link can also be pushed.

WAP (Wireless Application Protocol) is a specification for a set of communication protocols to standardize the way that wireless devices, such as cellular telephones and radio transceivers, can be used for Internet access, including e-mail, the World Wide Web, newsgroups, and instant messaging.A protocol developed to allow efficient transmission of optimized Internet content to wireless phones.

WAP Campaign Operations

Site Tagging – The process of a wireless web publisher inserting ad tags provided by a mobile campaign management platform into their content so that ads can be delivered.
Dynamic Ad Delivery – The process of a mobile ad being delivered through a campaign management platform to a publisher’s mobile phone content based upon predetermined targeting criteria.
Placement – The area where an ad is located within a publisher’s mobile content
Targeting – Various criteria to make the delivery of a mobile ad more precise (geographical, day parting, household income etc.)
Tracking – The ability to assess (typically in real time) the performance of a mobile campaign
Optimization – The process of modifying a campaign so it will perform more favorably for the advertiser
Reporting – The results of a campaign broken down my various criteria (impressions delivered, click-through rate etc.)

A voice portal (sometimes called a vortal) is a Web portal that can be accessed entirely by voice. Ideally, any type of information, service, or transaction found on the Internet could be accessed through a voice portal.

A mobile user with a cellular telephone might dial in to a voice portal Web site and request information using voice or Touchtone keys and receive the requested information from a special voice-producing program at the Web site.

Voice portal interaction may involve audible speech, speech recognition or a telephone keypad interface. Depending on the user's needs, voice portals automate call routing to access information from a variety of sources (flat file, multidimensional databases and web page content, for example) or to live agents.

Bluetooth is an open wireless protocol for exchanging data over short distances from fixed and mobile devices, creating personal area networks.

Bluetooth Marketing reduces the costs and increases the return on investment compared to your usual advertising techniques.

Bluetooth based Proximity Marketing allows a customer within 100 meters of a Bluetooth gateway to switch on his Bluetooth and send/receive files such as ringtones, photos, videos and applications. This makes it an ideal medium to broadcast content such as games, songs or videos created around the brand.

Given that this technology can track the number of downloads by users, this facilitates a pay per download model of advertising, sufficient to excite any marketer to invest in this form of marketing.

Interactive text messages to Shortcode say 5xxxx for running a contest, for product info or dealer or service centre location.

Like Jokes/ News Alerts for conveying the message from Brand.

Like Cricket, Exam-results, Ringtones, News and TV, Finance, Women World, Beauty and Home etc. depending on the TG.

Brand Zone is a mobile zone normally on CDMA phones. Using this zone, a company can advertise its products, give details about the services it offers, run promotional campaigns and generate leads.

Brand Zone allows companies to communicate information about:

• Products / Services (FAQs, Features, comparisons etc) ;
• Customer Care Information and call center numbers,with the facility to dial directly from the application ;
• Price Lists and discount offers etc.

Companies can also use this medium smartly for marketing campaigns like conducting a consumer survey where the customer response, feedback, preference etc can be captured and stored in a database, for use by the enterprise as part of future branding and market research activities.

'Brand Zone' also enables companies to launch various loyalty programmes for their brands and to increase brand awareness through a host of features, like:

• Clippings of advertisements
• Branded Wallpapers and images.
• Ring Tones
• Splash pages displaying brand Logo.
• Polls (enabling direct feedback from the user)
• Contests (with questions related to the brand)
• Tickers on the Top of the screen displayed continuously through the use of the application
• Special screens to display brand messages.

The best part is, Brand Zone can segment advertising on various services as per target audience. Brand Zone also incorporates richness of content (text, graphics, audio and video) for better user experience and subscribers can view the content anytime on need basis. It is user friendly and non-intrusive providing a high level of customer interactivity.

Brand Zone helps create leads for companies. Further, enterprises can also display a list of their office locations and add contact numbers, which can be directly called while using the application. Moreover, a list of the products, processes and services can be displayed in the customer care section of Brand Zone.