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Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers. Web design is the design of a Web page or Website, including the information and user interface design, but not including programming.
Web development is a broad term for any activity related to developing a web site for the World Wide Web or an internet. This can include e-commerce business development, web design, web content development, client-side/server-side scripting, and web server configuration. However, among web professionals, "web development" usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.
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SEO Web Development is a set of methods aimed at improving the ranking of a website in search engine listings. This process involves the selection and coordination of specialized resources used to create the layout and structure of each web page.
Website usability is not just about making sure everything on the site works, but how quickly and easily visitors are able to make use of the site. Usability is a concern for search engine marketers because of its potential impact, positive or negative, on marketing metrics such as conversion rates, which in turn affect profitability.
- how visitors find the site (search engine optimization)
- how long visitors use the site (site stickiness)
- how likely visitors are to return (repeat visitors)
- how often visitors buy or register (conversion rate)
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