Web banners function the same way as traditional advertisements do. These banners notify or inform consumers about a product
or service presenting various reasons why the consumer should choose the advertised product. Web banners are advantageous
over traditional ads as they can be monitored real-time and may also be targeted to the viewers’ interests.
Text-based banner Ads- Text-based banner ads are mostly dominated on the web by their graphical-based counterparts.
However, text-based ads have powerful advantages over graphical ads as these ads can be instantly downloaded and are not
affected by ad blocking software.
Affiliate Marketing is a popular form of online banner
advertising. It is one area where text ads have thriven. Mainstream advertisers have begun to discover the power of text ads
In-text contextual advertising- In-text contextual advertising is a form of online advertising in which specific words
within the text of a particular webpage are associated with the advertising content. In-text contextual ads are commonly
used by various online advertisers.
Why Banner Advertising is beneficial for your brand?
Banner Advertising is the most common form of promoting a brand
through online media. Infact some advertisers consider banner advertising
synonymous to online advertising. One of the rising marketing fads, online advertising experts opine that banner ads if
properly implemented can effectively position a brand through online media. The following paragraphs talk about the benefits
of banner advertising and also highlight how a banner advertising campaign can reach out to lakhs of target customers within
a short amount of time.
Inexpensive means of online advertising
Banner Advertising is considered an inexpensive means of promoting a brand or business through online media. Whether the
advertiser selects pay per click or flat rate payment, he doesn’t spend much on the promotion campaign by advertising through
banner displays. At a very nominal price, one can run a banner ad campaign on his product on hundreds of sites and only pay
a few pennies for visitors that click on the banner ad.
Possibility of targeting specific customers
One of the major benefits of banner advertising is its targeted audiences for the various banner ad displays.
Reaching out to more potential customers, attracting new customers and spreading awareness about the brand among a wider target
group are possible through banner advertising campaigns. Another advantage of banner advertising is that one can also choose
the types of sites on which the banner ads will appear.
Your brand will benefit a lot from banner advertising provided you know the right tricks and tactics of
promoting it on online media. Internet Advertising is growing at a fast pace.
Reaching out to innumerable target customers through a single advertising campaign, an online ad display assures effective
reach and branding of your product among target groups. However, before you decide to launch a banner ad campaign of your
brand, consult a banner advertising expert who can provide you valuable ideas or inputs on this type on internet advertising.