through internet and mobile devices set the tenor for modern brand promotion. Customised and personalised in nature, these tools of brand promotion provide targeted and focussed brand communication on the target group. Modern
find internet and
options easy and hassle free. Launching an
is much easier and faster as compared to other advertising options via other tools such as television, radio, print media. Internet and mobile ads also suit the budget of marketers and advertisers. Affordable and quick to launch many advertisers at present switch to these two practices of brand promotion on a wider scale.
The numbers of net surfers are rapidly increasing day by day and people spend more and more time on the web for professional and personal reasons.
are widely used by a wide range of business or brand owners to promote their business or brand through the internet and mobile devices. To understand the core of internet advertising and mobile advertising, some related jargons of these advertising practices are explained below.
Also known as
. Online advertisers indulge in
to promote their client’s brand or business. With an available resource and manpower, launching an online campaign is not time consuming. Every Internet campaign is launched through a particular website or websites so internet is the primary requirement to launch an online campaign for a brand.
Those professionals who devise, deploy and monitor online campaigns for brands are known as
. Online advertisers may be the brand owners or may present the brand message on behalf of the brand owners.
campaign is monitored and launched by online
is commonly known as search marketing. Search engine optimization, search engine marketing, social media optimization etc come under online marketing. These techniques are used to promote brands and to raise their rankings in the various search engine sites.
is a brand promotion practice in which an organisation or business holder rewards one or more affiliates for every customer or visitors who are directed to the owner’s site by the affiliate’s marketing efforts. Overlapped with other online marketing methods,
adopts only regular advertising methods such as organic SEO, paid SEM, e-mail marketing, display advertising etc.
The advent of Short message service (SMS) on mobile phones has resulted to an increased practice of marketing through mobile devices. Offering personalised and customised options of brand advertising,
has become quite popular in India. A wide range of mobile advertisers and marketers practice various mobile marketing practices such as BULK SMS campaign, banner campaign. Unlike email over the internet,
is considered more reachable and accessible to customers.